Former Scottish Widows head of communications Robert Greenshields and marketing consultant Brendan Llewellyn are starting a business which aims to help financial services companies develop their communication and marketing capabilities.
Communication for Business will provide a range of services including coaching for teams and individuals, masterclasses run on an open or in-house basis as well as copywriting and marketing strategy classes.
C4B will begin by running classes on marketing and communications strategy and presentation skills in October.
It will then move on to internal branding, business writing, media relations and copywriting. The writing classes are specifically for those in the financial services sector to ensure written matter is compliant.
A typical two-day class, tailored to an individual, will cost around £1,600, including pre-class preparation and follow-up coaching.
Greenshields is launching C4B with former Scottish Amicable head of marketing Llewellyn, who believes the service is ideal for financial services. Llewellyn says the approach of depolarisation means the industry needs a fresh injection into the way it thinks.
Greenshields says: “The financial sector spends billions of pounds each year on communication and marketing but, from our experience, relatively little of this has been invested in developing the people who are actually making the key decisions.
“In an increasingly competitive market, companies and individuals that want to be at the leading edge recognise that developing their capability in communication and marketing will get them better results.”