More than half of the IFA community will no longer tolerate a performance lag from green funds according to research from Virgin Money.
The research also found that 69 per cent of advisers feel green funds should be able to compete with all their rivals, despite being curtailed from investing in less environmentally friendly stocks such as oil and tobacco.
Of those polled, 37 per cent said that their clients expected a dip in performance as part of the green package.
Virgin Money spokesmen Jason Wyer Smith says: “Until now, the perception of environmental investing has been that investors must sacrifice some performance in return for going green.
“However clients are no longer as willing to accept lower returns on their investments as a price for following their consciences. Funds like the Virgin climate change fund aims to show investors that they can out perform the so-called mainstream and be better for the environment.”