PR firm Grandfield is entering financial services after hiring two consultants with 40 years' industry experience between them.
Fiona Monro and Dudley Howard will be joint managing directors of a new division, Grandfield Financial Services Group.
It will offer communications and marketing advice to financial services businesses including institutional fund managers, private bankers and retail product providers.
Monro joins six months after leaving the AITC where she was head of publicity for six years.
She was previously communications director at Fimbra between 1987-91.
Howard returned to the UK last year from Hong Kong where was managing director of Guinness Flight Asia. Earlier, he headed global corporate communications at the Jardine Fleming Group.
Monro says: "Dudley and I believe that, by combining our international experience and broad UK knowledge with Grandfield's expertise, we can offer clients something seriously useful."
Grandfield expects to specialise in unit trusts, investment trusts, Oeics and emer ging markets.