Standard Life Healthcare is urging the Government to take the private medical insurance sector more seriously after it was given a ringing endorsement by the public.
Latest research by Standard reveals that 59 per cent of people welcome public/private partnership for healthcare funding to help alleviate the burden on the NHS.
Three-quarters of people say waiting times for operations and treatment could be reduced significantly through a public/private partnership, with such a relationship improving the quality and availability of treatment.
The survey questioned over 2000 adults in January.
Standard says it hopes its findings will motivate the Government to take the private sector more seriously, as it is viewed as a guaranteed vote loser.
SLHC managing director Mike Hall says: “There has been a noticeable change in public attitudes towards public/private funding of healthcare. The Government has recognised it cannot continue to treat us as the devil incarnate and while it may not like us it cannot continue to ignore us.”