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Govt unveils £11m auto-enrolment comms campaign

The Government has confirmed an £11m automatic enrolment communications campaign will will begin on January 23.

Money Marketing first revealed the Department for Work and Pensions had secured additional Treasury funding for the campaign in July last year.

The campaign will include radio, print (see below), online and outdoor advertising as the pensions industry builds towards the launch of auto-enrolment in October.

Pensions minister Steve Webb says: “As we head into the final stretch before millions of people begin to be enrolled into a workplace pension, it is vital that we make sure that individuals and employers know what to expect.

“Automatic enrolment will transform this country, putting an end to the decline in pension saving, and setting millions on course for a more prosperous retirement.”


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There are 8 comments at the moment, we would love to hear your opinion too.

  1. the goverment is just kidding themselfs about this. Most large companies already have something in place and they could have just inforces the original skahollder rules instead of wasting more money

  2. Should think the Lego corporate lawyers are working on the case right now…

  3. A call to advertising standards? Seems to imply that the government contributes the most!

  4. I have two clients who want to start a personal pension now so if I tell them to go ahead with it now am I misselling on the basis that they should wait to join the employer scheme because the employer will be forced to put in 3%
    Or can the employer pay into the pension scheme which I am setting up
    Can anyone out there tell me!

  5. No doubt there will be a retrospective review and whatever you advise will be wrong.

  6. Personal pensions are such bad value for money, especially for basic rate tax payers. Everyday there is another story about worsening GAD and annuity rates. Auto-enrollment is a total waste of time, many will opt out, hopefully not enough to make pension contribution compulsory. ISAs and property = comfortable retirement. Personal pensions = misery and destitution.

  7. There is a current problem. I agree. However, compulsion is not the answer. How about making pension saving desirable again and value for money. (Now there’s an idea !)

  8. It is quite disappointing that even though the government spend £11 million, there is a great amount of employees unaware of all the upcoming changes. I am sure your knowledge on the topic will be valuable at an upcoming webinar on Auto-enrolment.
    Full webinar details:
    Registration link:


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