Govt unveils £11m auto-enrolment comms campaign

The Government has confirmed an £11m automatic enrolment communications campaign will will begin on January 23.

Money Marketing first revealed the Department for Work and Pensions had secured additional Treasury funding for the campaign in July last year.

The campaign will include radio, print (see below), online and outdoor advertising as the pensions industry builds towards the launch of auto-enrolment in October.

Pensions minister Steve Webb says: “As we head into the final stretch before millions of people begin to be enrolled into a workplace pension, it is vital that we make sure that individuals and employers know what to expect.

“Automatic enrolment will transform this country, putting an end to the decline in pension saving, and setting millions on course for a more prosperous retirement.”