Aviva UK Life chief executive Andy Briggs has been appointed as the government’s new older workers’ tsar.
Briggs will be charged with encouraging more employers to hire workers over the age of 50 and keep them in the workplace for longer.
Briggs, who will take the title Business Champion for Older Workers, will explain the advantages the insurance giant benefits from in having more senior staff.
Announcing the appointment at the Conservative Party conference, work and pensions secretary Damian Green said: “This generation of over 50s can combine the wisdom of experience with the fitness of youth.
“Our first business champion will work with businesses, of all shapes and sizes, to find the best ways of retraining older workers and enabling them to stay in work for longer.”
Briggs says: “I’m delighted to have been appointed as Business Champion for Older Workers, alongside a committed team of employers at Business in the Community, to bring government and industry together on what is an increasingly important issue”.
The appointment comes two days after Briggs’ predecessor as Aviva UK Life chief executive David Barral joined Old Mutual Wealth in the newly created role of independent customer champion.