The Department of Work and Pensions plans to embark on a second pension ad
drive before the end of the year.
The DWP says it will be similar to the working dogs campaign which ran on
national television and in cinemas in March this year. Stakeholder will be
promoted alongside occupational and state pensions as one of the retirement
options available to individuals.
But the industry will be urging the Government to spend its
multi-million-pound budget on raising awareness of employers' obligations
to offer access to stakeholder from October instead of reiterating its
message to individuals.
Scottish Equitable pensions development manager Margaret Craig says: “It
might be a good idea to start the next campaign in the late summer which
might encourage employees to start asking questions about stakeholder in
time for October. Something has to be done to target employers and not just
A DWP spokesman says: “The business of raising awareness among employees
is a separate issue.”