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Government launches new Stakeholder campaign

The Government has launched a new consumer awareness campaign to support its Stakeholder products.

The 4m advertising campaign, running under the slogan Stakeholder Saving- It All Adds Up, is designed to increase consumer awareness across the Stakeholder Suite of products.

The campaign will involve television commercials running until mid-October, with a second campaign scheduled for next February. A 16 page leaflet and a cross-government website also form part of the consumer campaign.

Economic Secretary to the Treasury Ivan Lewis says: “The Stakeholder initiative is a key part of the Governments drive to simplify saving and investing, and encourage people to save for the future. With all the products now in place across a range of providers, and with the autumn usually a busy time for financial investment, it makes sense to inform the public now of the new opportunities available to them.”


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In Focus — February 2015

Jelf Employee Benefits looks at the issue of paying anaesthetist fees when the patient had no chance to discuss or agree to them prior to care; and provides recommendations for avoiding this scenario.


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