The Government has launched a new consumer awareness campaign to support its Stakeholder products.
The 4m advertising campaign, running under the slogan Stakeholder Saving- It All Adds Up, is designed to increase consumer awareness across the Stakeholder Suite of products.
The campaign will involve television commercials running until mid-October, with a second campaign scheduled for next February. A 16 page leaflet and a cross-government website also form part of the consumer campaign.
Economic Secretary to the Treasury Ivan Lewis says: “The Stakeholder initiative is a key part of the Governments drive to simplify saving and investing, and encourage people to save for the future. With all the products now in place across a range of providers, and with the autumn usually a busy time for financial investment, it makes sense to inform the public now of the new opportunities available to them.”