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Google launches US advice service

Search engine giant Google has launched an online advice service in the US.

The “Google advisor” website, launched yesterday, allows investors to search and compare financial offers from a range of providers.

Google has yet to confirm whether it will look to launch a similar service in the UK.


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There are 4 comments at the moment, we would love to hear your opinion too.

  1. Forget RDR. This is a real threat to the financial advice industry. There is no area that the internet has not already touched without major changes.

  2. I agree with Anon at 11:24am, to an extent.

    What Google launches in the US typically gets brought over here 12-24 months later. But I think it’s the aggregator sites that have most to lose from this.

  3. Yet another ‘advisor’ website that doesn’t provide advice.

  4. It allows investors to search and compare, so it’s a market place. It ISN’T advice! We have to make this VERY clear to anyone who will listen.

    IFAs have not been good at marketing an image for us as a class over the years. We have to get better!

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