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Google launches UK mortgage comparison service

Google has launched a UK mortgage comparison service after striking a deal with Avelo Trigold to provide whole of market mortgage data.

The comparison service lists products that are available direct from lenders and via brokers. Where products are available only through a broker, users are passed to one of 10 brokers Google has selected, who pay Google for each lead.

The brokers include Turnkey Mortgages, Your Mortgage Decisions, Think Loans Mortgages, Which? Mortgage Advisers, Charwin Private Clients, First Union Mortgages, If I Were You, Mortgage Pro, A Mortgage Now and Sensible Home Finance.

A Google search for “mortgages” brings up the ‘Compare Mortgages with Google’ option. This provides a list of criteria users can fill in anonymously in order to see the products available to them.

Google says its code of conduct ensures lenders do not take a total fee of more than 1 per cent of the mortgage value and encourages clients to complain where they feel they have not received good service.

The mortgage comparison service is part of plans announced in April to launch financial comparison functionality through its search engine, while reducing the presence of BeatThatQuote.

Google bought BeatThatQuote in March 2011 for £37.7m. Google closed down its old mortgage comparison site UK Compare Mortgages last year.

Trinity Financial broker Aaron Strutt says: “These brokers will have no specific deals to offer through the service and they may not have access to some of the best deals.”


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