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Google launches financial comparison service

Google UK is launching a financial comparison service in a move which will see the presence of BeatThatQuote reduced.

Google bought BeatThatQuote, a comparison site which specialises in personal financial products, in March last year for £37.7m with managing director John Paleomylites becoming Google product management director. Google has now announced a move to offer price comparison services through its search engine.

The new function is accessed through Google search and will make it clear to consumers where results are sponsored. The new search layout will initially contain searches for UK credit cards, current and savings accounts with further products expected to be added.

BeatThatQuote currently provides white-label services which it will continue to do.

John Paleomylites says: “Today we are introducing a new look comparison unit with enhanced transparency using expertise and Google technology. The enhanced service is now easier to use for consumers and will provide higher quality traffic for advertisers. We will introduce this improved design layout for searches around credit cards, current and savings accounts in the UK.”


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There are 2 comments at the moment, we would love to hear your opinion too.

  1. A natural progression considering Google strength in the market of all things interweb related. There will come a point when every business in the world will be branded “Google, Microsoft, Any Supermarket or Virgin” the way things are going.

    IFAs should fight back and launch a search engine and grocery.

    Vive la revolution!!!!!!!!!!

  2. I have been waiting for Google to break cover on this for a while. Google don’t buy a firm like Beat That Quote and then not do something with it.

    If you are an adviser with a website, just think how your client found you in the first place. Very likely it started with a Google search.

    They may be just doing credit cards and loans today, but Beat That Quote has some history of products and services in the financial advice territory like annuities, so it won’t be long before those services arrive.

    My opinion is it will be good for some, but only if you decide to play in the same gang as Google, and that comes at a price

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