Google UK is launching a financial comparison service in a move which will see the presence of BeatThatQuote reduced.
Google bought BeatThatQuote, a comparison site which specialises in personal financial products, in March last year for £37.7m with managing director John Paleomylites becoming Google product management director. Google has now announced a move to offer price comparison services through its search engine.
The new function is accessed through Google search and will make it clear to consumers where results are sponsored. The new search layout will initially contain searches for UK credit cards, current and savings accounts with further products expected to be added.
BeatThatQuote currently provides white-label services which it will continue to do.
John Paleomylites says: “Today we are introducing a new look comparison unit with enhanced transparency using BeatThatQuote.com expertise and Google technology. The enhanced service is now easier to use for consumers and will provide higher quality traffic for advertisers. We will introduce this improved design layout for searches around credit cards, current and savings accounts in the UK.”