Google has acquired comparison site Beatthatquote.com for £37.7m.
Beatthatquote.com was launched in 2005 by managing director John Paleomylites.
He says: “We are confident that by combining Beatthatquote.com’s expertise in UK financial products with Google’s technology, we will accelerate innovation and products.”
If I Were You managing director Rob Clifford says: “The likes of BTQ appear to have complementary skills having tied up distribution deals with retailers and brokers. It is quite possible that Google could decide to go further up the foodchain and become a distributor of finance products in its own right.”