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Gadget of the fortnight: Quantify your digital marketing

The service I am looking at this week is a great tool for any hard-pressed PR or digital marketing firm that needs to demonstrate the value of the online coverage they are creating either to a client or internally. Coveragebook.com makes it really easy to analyse online coverage and presents measurement data. Our own PR […]

Nigel Benton: Rise to the challenge, reap the rewards

The appeal of working in the financial services industry has always been great but many young people will likely turn to banks, building societies and insurance providers when looking to start a career in the space. Meanwhile, the specialised financial advice sector is often overlooked as an entry point. To succeed in this arena you […]

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John Chatfeild-Roberts: The oil price play has many more acts to run

It is easy to be wise after the event but given the ending of quantitative easing by the US Federal Reserve last year (and therefore no more extra dollars being “printed”) simple economic theory would predict that the price of something no longer in excess supply should rise. And it did! From the end of […]

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