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Golden chance to show value of loan advice

Intermediary lenders feel now is the perfect time for advisers to push the value of mortgage advice.

Platform business development director Lee Gladwell said intermediaries are well placed to offer help in uncertain times.

He said: “The one certainty is that there is going to be uncertainty in the economy and housing market, so what we have now is the golden opportunity for the intermediary sector to show the value of professional advice.

“Now is the time for anybody who is about to make the biggest commitment of their lives to get advice from someone who has been around for a while and has seen some changes in the market.”

Northern Rock head of intermediary sales Richard Tugwell said: “I think there is a lack of awareness, sometimes fuelled by the press that you are on a good deal so you should not switch. The message is have a look at the deal you are on, compare it and use an intermediary to get the right advice and then make your choice.”

Imla and the Association of Mortgage Intermediaries were in talks about launching a national ad campaign to promote the value of mortgage advice last year but
Gladwell said: “There are a lot of things we

could do as a sector on PR and I think we could also be more imaginative about using social media, aimed at younger people.”

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