The move, revealed in this week’s Money Marketing, will see Goddard leave Aifa in July. She has another position lined up.
Aifa director general Chris Cummings says Goddard has been a fantastic servant of the IFA community during her time at the trade body.
He says: “Fay has been an outstanding deputy director general, sticking up for advisers in vital areas such as Mifid, pensions and the burdens of regulation. She has been a great asset to Aifa and we are very sad to see her leave.”
Goddard began working for the IFA Association in 1997, concentrating on the pension review, before it became Aifa.
She worked as Aifa director of policy and technical services before becoming deputy director general when Cummings became director general. Goddard began her career in the pension team at Norwich Union before qualifying as an IFA.
She will not be directly replaced and instead Aifa will hire a director of policy.
Cummings says: “We are a policy shop at heart. The policy group has grown from two to six and you can see the results through our recent successful lobbying campaigns. We now feel that we need someone who is 100 per cent focused on high-level policy work.”