Money Marketing revealed earlier this month that Goddard will step down from her Aifa role in July after 10 years at the trade body.
She began working for the IFA Association in 1997, concentrating on the pension review, before it became Aifa.
Goddard was Aifa director of policy and technical services before becoming deputy director general when Chris Cummings became director general.
She began her career in the pension team at Norwich Union before qualifying as an IFA.
Highclere Financial Services partner Alan Lakey says: “People have a view of the CII as being slightly elitist. As Fay is clearly aware of the realities for the average adviser, she might be able to bring a breath of fresh air to a rather stuffy environment.”
Dunham Financial Services director Rebecca Taylor agrees the CII has lost touch with advisers’ needs and says Goddard is the perfect person to help it reconnect. She says: “I think Fay is a sensible person with some very good ideas so she should be a good influence.”
The CII refuses to comment on the appointment.