Aberdeen Asset Management is targeting experienced investors who want to invest in future economic changes worldwide with its new global champions fund. The product is a unit trust that invests in three themes – globalisation, innovation and communication.
Globalisation will cover companies whose boundaries cover large geographical areas, such as media company Viacom and healthcare company Pfizer, which makes the drug viagra. Innovation will invest in internet based companies such as Intel, whilst communication will go for mobile phone companies such as Nokia and Ericsson.
Many of the companies that global champions will invest in are quite large players, and this will give some stability to the fund. The breadth of companies that it will invest in, over such a wide area, will also reassure many investors, especially as these are in areas of high potential growth with only medium to low risk.
According to Standard & Poors the Aberdeen technology fund is ranked 3 out of 29 funds, based on £1,000 invested on a bid-to-bid basis with net income reinvested over three years to September 4, 2000.