The editor of this august organ is renowned throughout financial services as an award-losing journalist and the Diary must bring the sad news to the world that he has done it again.
Some two years ago, this foolish curly-mopped fellow turned up at the office with a bag full of shards of glass that had once been the beautiful cut-glass vase that is an ABI award (team award obviously, not individual, readers, please note).
His dubious plea was that the paper bag he had been carrying the award in had split just as he was walking into the office.
This time, however, with the loss of the Headline Money award 2004, there has not even been a half-hearted attempt at pleading sobriety. The award (team award obviously) was taken home at 2am by a national newspaper hackette while the hapless editor went off to a Soho drinking den with some IFAs.
All well and good but a certain Esther Shaw of the Daily Express is refusing to give the award back. So the Diary this week launches a campaign for its return. Send it back or you will be sorry, Shaw.