GE Money Home Lending is to sign up a dozen new partnerships in the direct-tobroker channel in the first quarter of this year.
Mortgage sales director Duncan Berry says the lender typically deals with around 20,000 to 25,000 mortgage brokers and small IFAs as well as working closely with clubs, networks and estate agents.
Berry says: “We have got a very strong pipeline of new partnerships and there will be some big names. That has been a focus for us last year and we are looking to accelerate that this year.”
He says GE Money Home Lending sees opportunities in the second-charge market, semi-commercial lending and debt consolidation.
Berry says: “Ultimately, we think that if customers have long-term borrowing needs, then some kind of secure borrowing is the most cost-effective way to do that.
“We are very keen to look at our current suite of products and figure out whether we can make them more attractive to people who want to consolidate debt to reduce the burden of interest they are paying.”