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GE Life setting up councils so IFAs can have their say

GE Life is setting up IFA councils so it can listen to what they want and is even giving out home phone numbers of senior managers in case advisers want to talk.

GE Life has now absorbed National Mutual and is aiming to become a heavyweight IFA provider in the over50s market.

To keep in touch with IFA needs and issues, GE it is setting up the IFA councils and senior management panels to give advisers direct access to top-level management.

Each member of the GE Life senior management team – whether their day-to-day responsibilities are IT, customer service, human res-ources or the chief executive himself – will have a set number of IFAs for which they are accountable.

GE is also setting up four IFA councils, each compromised of between four and six IFAs, a GE Life senior man-ager and a support executive.

Each council will have its own remit, these being product development, investments, servicing and e-business.

IFAs will be able to directly contact their allocated senior manager to discuss issues and each council will provide direct input to developing the business.

Chief executive Scott Dolfi says: “We are putting together a council of IFAs, whom we can meet and hear from regularly. Similarly, they will have direct contact with leadership so if they want to make a call, we have to hear it. This way, everyone hears what the customer is saying.”

•Profile, p41


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