View more on these topics

GE Life rebrands as Tomorrow

GE Life and GE Pensions has rebranded as Tomorrow following Swiss Re’s takeover of the life office last October.

As of April 10, GE Life and GE Pensions will become known as Tomorrow.

In documents seen by Money Marketing, Tomorrow says: “Over the years we have evolved and our name has changed – in recent years you may remember us as GE Life or National Mutual. Throughout this time, our commitment to integrity has remained strong and consistent.”

Swiss Re bought GE Life for £465m last October, following months of speculation surrounding the future of the life office and equity release specialist.

Swiss Re acquired around 400,000 policies with total assets of approximately £8bn. The portfolio is composed primarily of savings and income retirement planning products.

It also includes the National Mutual Fund acquired by GE Life in 2002.

Sesame research manager Dale Tranter says: “Good company, but they’ve chosen to name themselves after a naff song from a pretty awful musical. If they had to choose something from Annie then ‘Doin’ what comes naturally’ would have had more of a ring to it.”


The four rules of compliance

In the first of two articles on regulation, Harry Katz of Norwest Consultants, considers the problems of sticking to treating customers fairly when the regulator won’t reveal what it entails.

Brown’s national stealth disservice

Money Marketing editor John Lappin considers the revelations over Chancellor Gordon Brown’s much criticised tax raid on pension funds.


News and expert analysis straight to your inbox

Sign up


    Leave a comment


    Why register with Money Marketing ?

    Providing trusted insight for professional advisers.  Since 1985 Money Marketing has helped promote and analyse the financial adviser community in the UK and continues to be the trusted industry brand for independent insight and advice.

    News & analysis delivered directly to your inbox
    Register today to receive our range of news alerts including daily and weekly briefings

    Money Marketing Events
    Be the first to hear about our industry leading conferences, awards, roundtables and more.

    Research and insight
    Take part in and see the results of Money Marketing's flagship investigations into industry trends.

    Have your say
    Only registered users can post comments. As the voice of the adviser community, our content generates robust debate. Sign up today and make your voice heard.

    Register now

    Having problems?

    Contact us on +44 (0)20 7292 3712

    Lines are open Monday to Friday 9:00am -5.00pm