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GE Life adds to annuities website

GE Life has introduced real-time quotes and pre-filled applications into its online enhanced annuities offering.

Advisers can request enhanced annuity quotations and pre-filled applications at any time and a guaranteed quotation will be emailed to the adviser instantly unless it is a more complex case.

The provider says its pre-filled application system will save advisers and consumers time by filling part of the application form out automatically using information provided for the quotation.

The online system was built in response to research conducted by GE Life which found that advisers said the process of obtaining an enhanced annuity was onerous and wanted easier access to information and quotes from providers.

Annuities product manager Matt Trott says: Our new website will not only enable financial advisers to inform clients exactly how much extra income they are likely to receive from a GE Life enhanced annuity compared to a standard annuity, but they will also be able to request a fully guaranteed enhanced annuity quotation.


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