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Gartmore GOing all out for growth

Gartmore Investment Management is starting an advertising campaign in the national press to promote its Gartmore growth opportunities investment trust.

This is the first advertising campaign for the trust and is aimed at raising its profile through highlighting the trust&#39s successful performance to investors and independent advisers.

The campaign will run in the trade press and personal finance magazines.

Running throughout October and November, the ad will feature the new red, white and blue Gartmore GO logo.

It will focus on the trust&#39s performance over one year, which has seen its net assets per ordinary share rise by 57.4 per cent.

It will also promote how the trust is now avail-able through its SAVEit, ISAit and PEPit saving schemes.

The trust was recently renamed Gartmore growth opportunities from the NatWest smaller companies investment trust.

Gartmore claims the name change reflects the trust&#39s investment objectives. GO&#39s aim is to achieve capital growth from investment in the shares of UK smaller companies.

Marketing manager for investment trusts Ian Overgage says: “Gartmore GO is well placed to identify individual companies which the manager believes will outperform and deliver strong returns.

“The campaign demonstrates the company&#39s commitment to attracting new retail investors.”


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