View more on these topics

Gartmore ads aim to get more Isa cash

Gartmore is running a £4m multimedia advertising campaign in a bid to kickstart its Isa season sales.

The campaign, by marketing agency BV group, will continue under last year&#39s strap line, “Expectmore, Getmore, Gartmore” and will include outdoor posters, as well as newspaper and internet advertising.

Gartmore head of retail product marketing David Piper says: “We are embarking on our most aggressive marketing campaign ever. Under our umbrella campaign, we are able to deliver the range of Gartmore retail products to differing consumer segments.”

BV group managing director Rupert Vereker says: “We have worked very closely with Gartmore to identify the key points which differentiate it from its competitors, in particular, the group&#39s investment process of seeking out unexpected earnings&#39 growth.

“This is at the heart of Gartmore&#39s offerings to all of its consumer segments. Gart more has always been recognised as having a more creative app roach to its marketing and this campaign continues in this tradition.”


CGNU announces board changes

Richard Harvey will take over as CGNU group chief executive when Bob Scott retires from the post in April 2001. Harvey is currently deputy group chief executive. The promotion was initially planned when the boards of CGU and Norwich Union announced their merger in February 2000. CGNU group executive director for UK general insurance Mike […]

CTC opens new regional offices

Financial services software provider CTC is opening two new regional offices, in Birmingham and Bristol this week. The Birmingham office has five staff and the Bristol office is eventually to have a staff of 25. All recruits have previous pensions experience. CTC director of third party services Chris Butler says: “We are delighted with the […]

R&SA targets IFAs with ads highlighting stakeholder issues

Royal & Sun Alliance is launching an ad campaign aimed at addressing key stakeholder issues. The £200,000 campaign will mainly target IFAs. The series of ads will have the strapline, Why overcomplicate things when we&#39ve made selling stakeholder pensions so easy? They will be appearing in the trade and national press. Developed by ad agency […]

Reviving Equitable

The Equitable Life fiasco need not – should not – have happened but the sad fact is that it did happen. However, it may not be too late to save the day. What is needed is a blend of creative and positive thinking and fast action. There is not much time left and even that […]

Retirement fund - thumbnail

What price (more) freedoms?

George Osborne will make his last Budget speech of the current parliamentary term this week, and the early media briefings suggest that pensions will again feature heavily in that statement. So what are we able to learn from the weekend’s coverage?


News and expert analysis straight to your inbox

Sign up


    Leave a comment


    Why register with Money Marketing ?

    Providing trusted insight for professional advisers.  Since 1985 Money Marketing has helped promote and analyse the financial adviser community in the UK and continues to be the trusted industry brand for independent insight and advice.

    News & analysis delivered directly to your inbox
    Register today to receive our range of news alerts including daily and weekly briefings

    Money Marketing Events
    Be the first to hear about our industry leading conferences, awards, roundtables and more.

    Research and insight
    Take part in and see the results of Money Marketing's flagship investigations into industry trends.

    Have your say
    Only registered users can post comments. As the voice of the adviser community, our content generates robust debate. Sign up today and make your voice heard.

    Register now

    Having problems?

    Contact us on +44 (0)20 7292 3712

    Lines are open Monday to Friday 9:00am -5.00pm