Gartmore is running a £4m multimedia advertising campaign in a bid to kickstart its Isa season sales.
The campaign, by marketing agency BV group, will continue under last year's strap line, “Expectmore, Getmore, Gartmore” and will include outdoor posters, as well as newspaper and internet advertising.
Gartmore head of retail product marketing David Piper says: “We are embarking on our most aggressive marketing campaign ever. Under our umbrella campaign, we are able to deliver the range of Gartmore retail products to differing consumer segments.”
BV group managing director Rupert Vereker says: “We have worked very closely with Gartmore to identify the key points which differentiate it from its competitors, in particular, the group's investment process of seeking out unexpected earnings' growth.
“This is at the heart of Gartmore's offerings to all of its consumer segments. Gart more has always been recognised as having a more creative app roach to its marketing and this campaign continues in this tradition.”