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Chris Gilchrist: A vision of the future

Mo wakes me at 6am because one of my New Year’s resolutions was to rise half an hour earlier. Using silent mode, she tells me: “we’ve had an upgrade”. I have learnt the difference between “we” and “I”. “We” means Mo and 200 million similar devices, the data cloud they link to and the AIs […]

Gadget of the fortnight: Quantify your digital marketing

The service I am looking at this week is a great tool for any hard-pressed PR or digital marketing firm that needs to demonstrate the value of the online coverage they are creating either to a client or internally. Coveragebook.com makes it really easy to analyse online coverage and presents measurement data. Our own PR […]

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