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FTSE goes global with index ad

The FTSE is running its first global advertising campaign using the strapline, FTSE – It’s how the world says index.

The campaign’s objective is to position the FTSE as the definitive benchmark, focusing on its dedication to the needs of investment professionals. It also hopes to promote the message that FTSE is about more than just the FTSE 100 Index.

The campaign was developed by financial service creative agency Fin International. Fin International strategic consultant Adam Fairbrother says: “Our creative team has hit on what we believe is a highly memorable concept that will help raise FTSE’s brand awareness significantly. It should connect with a broad segment of the global audience we want to reach. It is bold, innovative, and yet simple, and will allow FTSE to stand out in the crowded, highly competitive field of B2B financial services.”

FTSE executive director, marketing and communications, Andrew Buckley, says: “We love the simplicity and flexibility of Fin’s approach. It will really help us in moving perceptions of FTSE from being seen as an index data vendor to being regarded as a provider of index-based investment solutions.”

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