The Financial Services Forum is to hold its first conference at the British Academy of Film & Television Arts in London on February 21.
The forum represents marketing people in the retail financial services industry.
The conference will focus on the difference that marketing can make to a company's bottom line. A panel of nine speakers will lead debates on various aspects of the theme of creating shareholder value through marketing.
The event will be chaired by Keith Carby, non-executive director of Inter-Alliance national IFA.
Sessions include Coutts Group chief executive Andrew Fisher discussing, From frock coats to dot.coms – segmenting the client base, Woolwich chief executive Lynne Peacock on, Open plan services – creating value for shareholders and customers and Charles Schwab Europe senior vice-president for commercial development Russ Shaw looking at, Value creation through promotion of a successful business model.
Other speakers include Tim Ambler, sales research fellow at London Business School and Mark Goodman, sales and marketing director at Zurich Financial Services.
There will be a cocktail party followed by the premiere of the film, The Legend of Baggar Vance.
The senior speaker line-up reflects the membership of the forum, with 60 per cent at marketing director or head of marketing level and 20 per cent chief executives.