In her first day in the job Nicoll told attendees at the launch that IFAs hoping the RDR will fall through will be disappointed.
She said: “We now have a little over three years until the end 2012 deadline for the RDR changes. I know that there are still some who hope this will not happen, but I must stress that the FSA is committed to maintaining momentum and delivering against our objectives.
“We welcome the fact that Aifa is clearly awake to this and is emphasising that IFA businesses can prosper as a result of these changes.”
Aifa FFWD is an interactive website, developed in conjunction with Skandia, that aims to help IFA firms transition to an RDR-compliant business model.
Shadow financial secretary to the Treasury Mark Hoban, who also spoke at the launch, said: “We want to see the IFA sector grow. There is a huge pent-up demand for good quality advice and I think these changes to the industry are going to increase that demand.”