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FSA wants pr agency to polish up its image

The FSA is searching for a PR agency to repair the damage done to its public image in the recent tribunal battle with Legal & General.

A budget of 75,000 a year has been set for an initial 12-month contract and it is whittling down applicants to a short list of between seven and 10.

It wants a consultancy to take responsibility for its public image, offering ad hoc strategic advice and advising senior management on reactions to specific situations. The brief is not intended to be focused on promotions.

The final date on tenders for applicants is March 14 and a final decision will be made within four months.

Mainland PR director Neil Mainland says: “Good communications won’t turn bad regulation into good regulation. Having said that, I think the regulator is more open to improving their dialogue than the industry gives them credit for. They are willing to listen and take on board advice – bringing in an external player is often most effective, offering a broader market view.”

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