The FSA is hiring a high-tech digital marketing agency in a bid to update its image and help boost its profile among consumers.
The move is believed to be part of an initiative by the regulator to make itself more consumer-friendly through better marketing and communications.
Digital agencies supply clients with various ways of promoting and advertising through digital media predominantly online but also via text messaging and interactive TV.
The services include targeted email campaigns and online animations and interactive advertising.
A number of independent digital communications agencies will pitch for the FSA contract through Government agency COI Communications.
Agencies in the running include Arnold Interactive, Dare Digital, Euro RSCG Interaction, Arc and Profero. The task will include promoting the FSA website.