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FSA to plant more trees but unsure of worth

Decision trees will be brought in for other products as well as stakeholder but the FSA admits it may never know if they work, says FSA group manager Norman Digance.

With the vast majority of stakeholder sales coming through the IFA channel, the FSA says it is difficult to know where trees have played a part.

But it says trees must be given “a fair crack of the whip” and they could well be brought in for other products.

It admits it needs to have a better understanding of which sales channels trees are being used in. Stakeholder trees will come under review next year by the FSA.

The FSA is issuing a consultation paper on how to update trees and minimise costs.

Digance says: “We may have invented a procedure that could be replicated with other products. But we are a long way from finding out the number of sales coming through decision trees and that will be difficult to establish. If we found they were not being used, we would have serious questions to ask of the Government and ourselves.”

Profile, p37

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