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FSA pilots consumer information campaign

The FSA is launching an advertising campaign aimed at consumers who are baffled by financial products.

The first ever effort on the part of the regulator will involve radio and press advertisements and be initially tested in Manchester, and Tyne and Wear. It will be released to the rest of the country later this year.

The £150,000 campaign is designed to raise consumer awareness about the range of information the FSA provides on pensions, investments, insurance and other financial services.

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