The Financial Services Authority has revealed plans for league tables of insurance companies and fund managers.
The plans which will include tables of unit trusts, Isas, personal pensions and endowment policies, were set out in a consultation document presented by Treasury economic secretary Melanie Johnson.
Johnson says: "Buyers of financial services products find it hard to choose the right product. Often they lack the information, knowledge or understanding of complex products to shop around effectively to get the best deal.
"The new tables will make a big difference, simplifying the information about a range of financial products so that people can instantly compare the main features, including cost, flexibility, risk and customer service."