The Financial Services Forum for marketing professionals in the finance
sector is setting up an agency selection service to help member firms find
the best marketing consultancy.
The agency selection service says it will offer FS Forum members a
guarantee of confidentiality, a market-wide review and inside knowledge of
agencies and financial services marketing communications firms.
The FS Forum will also talk to other members who have used the shortlisted
agencies being considered to get opinions on the quality of what they
The agency selection service offers members the chance to pick and mix
from a range of options.
Its reference service will maintain a comprehensive database of agencies
for members to select.
The service identifies the member's needs, pinpoints the appropriate
partners, prepares a list of agencies for consideration and then narrows
this down to a short list of agencies to be invited to pitch.
Chairman of the advisory board of the Financial Service Forum Anthony
Thom-son says: “Research among our members has shown that there is a
clear call for support in the area of identifying selecting and managing
marketing communications agencies.”