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FS Forum offers pick and mix of marketing agencies

The Financial Services Forum for marketing professionals in the finance

sector is setting up an agency selection service to help member firms find

the best marketing consultancy.

The agency selection service says it will offer FS Forum members a

guarantee of confidentiality, a market-wide review and inside knowledge of

agencies and financial services marketing communications firms.

The FS Forum will also talk to other members who have used the shortlisted

agencies being considered to get opinions on the quality of what they

offer.

The agency selection service offers members the chance to pick and mix

from a range of options.

Its reference service will maintain a comprehensive database of agencies

for members to select.

The service identifies the member&#39s needs, pinpoints the appropriate

partners, prepares a list of agencies for consideration and then narrows

this down to a short list of agencies to be invited to pitch.

Chairman of the advisory board of the Financial Service Forum Anthony

Thom-son says: “Research among our members has shown that there is a

clear call for support in the area of identifying selecting and managing

marketing communications agencies.”

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