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Friends marketing chief takes new role at Zurich

Zurich has recruited Friends Provident head of protection marketing Peter Hamilton with the aim of increasing its IFA market share.

Hamilton joins Zurich as protection management director. His role puts him above protection development manager Gerry Warner, who was brought in from Standard Life last year.

He is on gardening leave from Friends Provident and will move to the newly created position in October.

Hamilton says the move will be a reunion of sorts as he worked for Allied Dunbar 15 years ago as pension marketing manager and already knows some of the team.

He worked at Friends Provident for seven years, joining as head of marketing com- munications. Previously, Hamilton was marketing manager at London & Manchester for seven years.

Friends Provident is yet to announce a replacement.

Hamilton says: “I have very much enjoyed my time at Friends Provident, where we have built a strong protection proposition.

“I am now looking forward to the fresh personal challenges and professional opportunities that the move will bring, such as increasing Zurich’s share of the IFA protect- ion market.”

A Zurich spokesperson says: “He has an excellent track record in the industry, with over 20 years experience, and we hope the appointment will help take us forward in the protection arena.”

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