View more on these topics

Friends Life picks Bupa chief Payne as protection MD

Steve Payne has been appointed as managing director at Friends Life protection.

Payne, who was chief executive at Bupa Health Assurance, will be responsible for developing and implementing the strategy for all Friends’ individual and group protection business.

The firm plans to consolidate the individual protection propositions of Friends Provident, Axa Life and Bupa Health Assurance on to a single platform for new business.

Friends Life chief executive Andy Briggs says: “Steve Payne’s appointment underlines our plans for expansion in the protection market. We are fully focused on developing a single protection proposition for IFAs comprising the optimum elements of each of the three historic brands.”
Payne says: “The challenge is to ensure we develop something truly innovative for the market.”

Highclere Financial Services partner Alan Lakey says: “Steve’s appointment makes absolute sense. He took over at Bupa some years ago and, together with Steve Casey, transformed it from a reasonably good protection adviser into one of the very best ones. The very fact he is going to be controlling the new Friends Life set-up gives me great confidence that when they finally converge the two companies, the proposition they come up with will be a market leader.”


News and expert analysis straight to your inbox

Sign up


There is one comment at the moment, we would love to hear your opinion too.

  1. Lets hope that he can keep the team that delivered the BUPA proposition as one

Leave a comment


Why register with Money Marketing ?

Providing trusted insight for professional advisers.  Since 1985 Money Marketing has helped promote and analyse the financial adviser community in the UK and continues to be the trusted industry brand for independent insight and advice.

News & analysis delivered directly to your inbox
Register today to receive our range of news alerts including daily and weekly briefings

Money Marketing Events
Be the first to hear about our industry leading conferences, awards, roundtables and more.

Research and insight
Take part in and see the results of Money Marketing's flagship investigations into industry trends.

Have your say
Only registered users can post comments. As the voice of the adviser community, our content generates robust debate. Sign up today and make your voice heard.

Register now

Having problems?

Contact us on +44 (0)20 7292 3712

Lines are open Monday to Friday 9:00am -5.00pm