Friends Life has confirmed Steve Payne’s appointment as managing director of its protection business.
Payne was previously chief executive at Bupa Health Assurance. In his new role he will be responsible for developing and implementing the strategy for Friends Life’s individual and group protection business.
The provider plans to consolidate the individual protection propositions of Friends Provident, Axa Life and Bupa Health Assurance onto a single platform for new business.
Friends Life chief executive Andy Briggs (pictured) says: “Steve Payne’s new strategic appointment underlines our plans for expansion in the protection market.
“We are fully focused on developing a single protection proposition for IFAs comprising the optimum elements of each of the three historic brands.”