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Friends Life appoints interim replacement for Steve Casey

Friends Life has appointed Dave Matthews as interim head of marketing and intermediary proposition development.

Matthews will take on Steve Casey’s role for the next six months. Last month it was announced Casey would replace Andy Milburn as head of marketing at Ageas.

Friends Life is currently reviewing the structure of its marketing team. It is not yet known whether it will appoint a permanent replacement for Casey.

Matthews was most recently interim head of marketing at E.on, from June 2011 to June 2012. Prior to that he was the chief operating officer of from September 2009 to June 2011 and was head of intermediary channels at between November 2006 and December 2008.

A spokesman says: “Dave have extensive experience in financial services marketing so we are delighted that he has joined Friends Life as interim head of marketing as we continue to build on the success of our Protect+ proposition in the IFA market.”



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  1. Big shoes to fill especially after the Cover awards success

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