View more on these topics

Freedom message behind ABN ads Unum backs disabled

ABN Amro is running an ad campaign to publicise its Pep transfer facility and high- light its involvement in the UK equity market.

The campaign, designed by ad agency Radiate Design, starts this month in the financial trade and consumer press and will initially run until the end of August.

ABN says the aim is to illustrate the flexibility and freedom of Peps. The focus is on single-company Peps which can now be transferred into unit trusts.

A TV ad shows stocks used to hold prisoners in historical times with a broken padlock. The strapline is: Stock restrictions lifted.

ABN says this concept promotes the fact that investors are no longer tied into their Peps following the harmonisation of rules governing Peps and Isa investments on April 6.

The idea of freedom has already been used to launch ABN&#39s UK select opportunities fund, which showed a trail of footprints going off in an alternative direction.

The company says this was designed to highlight fund manager Nigel Thomas&#39s stockpicking process.

ABN believes this concept lends itself well to other ads which will be produced at specific times during the financial year.

Marketing director Tracy O&#39Neill says: “The philosophy held by Nigel Thomas about stockpicking is shared by the whole team and this is being publicised by the ads in the financial press.”

Recommended

High cost in high street if the Nationwide demutualised

If Nationwide Building Society were to demutualise, UK borrowers and savers would pay over £30bn more in higher mortgage rates and lost interest over the next 10 years, warns the Consumers&#39 Association.The claim comes after the CA analysed research of the last five years which examined the potential impact of the remaining building societies converting […]

Untrustworthy individuals

Over the last few weeks, I have been trying to identify the perfect individuals to select as trustees of a trust holding investments and/or life insurance products as assets.After pretty much rubbishing the settlor&#39s spouse as a candidate – except where the settlor deludes himself or herself that they are in and likely to remain […]

Global Warming

Britannic Asset Management has added the global financial services fund to its stable of sector funds. The panel compare it with two existing global financial funds which aim for capital growth – Hill Samuel&#39s financial trust fund and Fram-lington&#39s financial fund.Discussing the market suitability of the Britannic fund compared with the Hill Samuel and Framlington […]

Exclusive Connections sets sights on self-cert market

Exclusive Connections has introduced the semi exclusive fixed rate mortgage.Funded by The Mortgage Business, the mortgage has a fixed rate of 5.99 per cent for loans of up to 95 per cent for employed clients and 85 per cent for self-employed clients. The fixed rate will last until August 31, 2004.Self-employed applicants must have proof […]

Newsletter

News and expert analysis straight to your inbox

Sign up

Comments

    Leave a comment

    Close

    Why register with Money Marketing ?

    Providing trusted insight for professional advisers.  Since 1985 Money Marketing has helped promote and analyse the financial adviser community in the UK and continues to be the trusted industry brand for independent insight and advice.

    News & analysis delivered directly to your inbox
    Register today to receive our range of news alerts including daily and weekly briefings

    Money Marketing Events
    Be the first to hear about our industry leading conferences, awards, roundtables and more.

    Research and insight
    Take part in and see the results of Money Marketing's flagship investigations into industry trends.

    Have your say
    Only registered users can post comments. As the voice of the adviser community, our content generates robust debate. Sign up today and make your voice heard.

    Register now

    Having problems?

    Contact us on +44 (0)20 7292 3712

    Lines are open Monday to Friday 9:00am -5.00pm

    Email: customerservices@moneymarketing.com