Freedom Finance is changing the name of its mortgage lending business to Freedom Lending to avoid confusion among mortgage intermediaries.
Freedom Finance has three distinct distribution channels – a lending proposition, a loan and mortgage brok-ing and packaging service – and Mortgage Next, which supports appointed representatives and directly authorised brokers. It says that as Freedom Finance was used as an umbrella brand, brokers were confused about which part of the organisation they should deal with.
Freedom Lending managing director Colin Snowdon says: “We will continue to use the Freedom prefix, along with the foot logo, which will ensure brand continuity. In fact, the only changes are the addition of the word lending and a different colour scheme.”