Leading IFA Fraser Smith has rebranded as HambroFraserSmith following major cash injection from a group of city businessmen.
Among the investors who have so far invested £750,000 over the last six months, is Rupert Hambro of Hambros merchant bank fame and former Abbey Life chief executive and British Telecommunications group manager director Michael Hepher.
The capital investment will spearhead the firm's ambitions to float on the stockmarket in five years and become the leading fee based advice IFA.
The plans include expanding its number of registered individuals from 35 to more than 170 in next four years.
Over the same period, it aims to increase turnover to over £20m from the current £5m. HambroFraserSmith expects to achieve this through organic growth and quality mergers and acquisitions.
The expansion programme will initially be confined to the South East.
It hopes the Hambro name plus the reputations of the new investors will give the firm added kudos in the city and enhance its image with the public in general.