Friends Ivory & Sime is to rebrand under the name Isis for its relaunch into the retail market next month.
The firm will launch three funds – Aim growth, UK smaller markets and UK dynamic – as part of a new Oeic, which will open on September 1.
A fourth fund – UK progressive growth – will be launched in the last quarter of the year, investing in zero-dividend preference shares.
Isis will also launch a new ethical fund in January next year as well as another Oeic, which will encompass the firm's international funds to be created next year. Another Baronsmead VCT is set for launch this autumn, along with a technology VCT.
The Aim growth fund will be run by FI&S's existing Aim team led by Bill Brown, and is expected to receive a Standard & Poor's fund research rating from launch on the strength of the team's strong track record.
The UK smaller markets fund, to be run by Nicholas Malins-Smith, will mirror FI&S's institutional small & mid-cap fund. The UK dynamic fund, to be run by Rodger McNair and Richard Bell, will be an aggressive fund benchmarked against its peers rather than the index.
All three funds will have a minimum investment of £1,000 or £50 a month, an initial charge of 4.75 per cent, and an annual charge of 1.5 per cent. Commission is 3 per cent initial, with 0.5 per cent trail.
Director David Norman says: “People want investment heritage but contemporary service. With Isis, people thought either of the Egyptian heritage, or Oxford, which gives you the intellectual link.”