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Forum rewards good marketing

The Financial Services Forum is inviting companies to enter its

second annual financial services marketing awards.

Over 160 companies submitted entries last year, with seven receiving

awards. The event has been set up to raise awareness of the role and

purpose of marketing in financial services and reward best marketing

practice.

The categories include most effective new product or service launch,

extension into a new market, new distribution channel to market,

campaign under a £2m budget and campaign over a £2m budget.

There will also be awards for best financial services customer or

business innovation and brand development campaign.

Additional prizes will be awarded at the discretion of the judges for

best consumer insight, best contribution to marketing learning and

young marketer of the year. Winners will be announced at the annual

members&#39 dinner at the Royal Opera House in London on September 29.

Chief executive Anthony Thomson says: “We are seeking to recognise

the very best in our industry&#39s marketing by examining effectiveness

rather than creativity. These awards are exclusively about looking at

what works rather than what is pretty.”

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