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Forum for Financial Advice picks PR over advertising

The Forum for Financial Advice has ditched plans for an advertising campaign to concentrate on lobbying and PR.


The forum, set up to defend the concept of financial advice and drawing membership from both the IFA community and direct sales life offices, is now to consult on a definition of financial advice.


It will launch a consultation exercise with the advisory industry and is setting up a consultative group, the first member of which will be Friends Provident.


And it has decided to stay as a strategic body, aiming to create and drive agreed messages promoting financial advice.

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