In a statement released today, Fortis UK chief executive Barry Smith revealed that the group is considering the new name and will introduce it by Q1 2011 if shareholders agree.
He says: “Today we mark a new chapter in our history with the announcement of Fortis’ proposed new name, “ageas”. If Fortis shareholders approve the new name at the end of April, we will be looking to introduce it into the UK by Q1 2011.”
A Fortis spokeswoman says anything with a Fortis prefix will be subject to the change, which could include Fortis Life UK.
Smith says the group is also “actively recruiting” for 600 new jobs to support its business growth.