In its 2008 results published on Monday, the firm posted £2.7m in new annual premiums since its launch in July last year. Managing director Martin Werth says the company is now looking at ways of strengthening its protection proposition, including launching new products through other distribution channels.
Lifesearch and Fortis jointly designed a protection plan called real life cover and the insurer has also launched an online-only product through Click.
Commenting on the initiatives, Werth says the firm would “look to do it with others where the opportunity is right for both parties”.
He says: “With Lifesearch, we were using its experience of understanding consumer needs to design a plan that we felt was supported its customers.
“With Click, it was a different target market. We designed a proposition that was to give life cover without advice and we developed a similar product with no fills or add-ons. They were both very successful ventures.”