View more on these topics

Fortis begins UK rollout of Ageas rebrand

Fortis has begun its rebrand to Ageas in the UK, with its UK general insurance business adopting the new Ageas name.

The rebrand reflects the company’s status as a standalone global insurance group after the disposal of its banking assets in 2009.

The company is phasing in the name change to Ageas with Fortis UK becoming Ageas UK and GI arm Fortis Insurance becoming Ageas Insurance.

Fortis Insurance Solutions will become Ageas Insurance Solutions.

UK protection business Fortis Life will change to Ageas in January 2011.

RIAS and Kwik-Fit Insurance Services will retain their brand names.

Ageas UK chief executive Barry Smith (pictured) says: “We are delighted to be introducing the new Ageas brand into the UK insurance market.

“It is important to stress that whilst our name has changed, our strategy and ethos of working in partnership with our brokers and partners to deliver great outcomes for customers remains the same. The badge has changed but the company has not.

“I am confident that Ageas will quickly become an established brand within our market, reflecting our strong customer focus and our desire to work alongside and deliver to our clients.”

Newsletter

News and expert analysis straight to your inbox

Sign up

Comments

    Leave a comment

    Close

    Why register with Money Marketing ?

    Providing trusted insight for professional advisers.  Since 1985 Money Marketing has helped promote and analyse the financial adviser community in the UK and continues to be the trusted industry brand for independent insight and advice.

    News & analysis delivered directly to your inbox
    Register today to receive our range of news alerts including daily and weekly briefings

    Money Marketing Events
    Be the first to hear about our industry leading conferences, awards, roundtables and more.

    Research and insight
    Take part in and see the results of Money Marketing's flagship investigations into industry trends.

    Have your say
    Only registered users can post comments. As the voice of the adviser community, our content generates robust debate. Sign up today and make your voice heard.

    Register now

    Having problems?

    Contact us on +44 (0)20 7292 3712

    Lines are open Monday to Friday 9:00am -5.00pm

    Email: customerservices@moneymarketing.com