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Former Swip chief joins BBB

IFA group Berkeley Berry Birch has appointed former Scottish Widows Investment Partnership chief executive Bill Main as executive deputy chairman.

Main, 60, left Swip in December last year. During his time at Scottish Widows, he was group finance director of the fund group and life insurance society and deputy chief executive officer of the group.

He set up Scottish Widows Bank and led the integration of Swip with Hill Samuel Asset Management and its subsequent development. As finance director, he led the demutualisation project and was responsible for integration with Lloyds TSB Group.

Prior to his career at Scottish Widows, Main held a number of senior industry roles, including general manager of finance at Scottish Equitable.

Main says: “I have been attracted to some of Cliff Lockyer&#39s ideas for improving advisory services across the industry andthe strategy for their advisers.”

BBB chairman and chief executive Cliff Lockyer says: “This is a significant appointment which demonstrates the uniqueness and seriousness of BBB&#39s strategy.”

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