Former Scottish Widows corporate pensions market director John Taylor has joined Nest as managing director of customer and proposition.
Taylor replaces Helen Dean in the role, who has become Nest’s managing director of product and operations.
Taylor will be responsible for communicating with the marketplace, including intermediaries and policymakers, and ensuring Nest’s product offering is in line with customer demands.
Nest chief executive Tim Jones says: “John will be taking the message about Nest and where we fit in to employers, other providers and intermediaries. He will also be raising awareness with consumers and helping us to hone our messages for members.”
Taylor left Scottish Widows in July after five years with the provider.
He was one of the architects of ‘mymoneyworks’, the corporate pensions platform launched by Widows in April 2010.
Taylor says: “I care an awful lot about helping to solve the pensions problem in the UK and this role allows me to play a part in that process.”
Syndaxi Chartered Financial Planners managing director Robert Reid says: “Nobody should underestimate the enormity of John’s task in communicating the merits of Nest to the adviser community.”