Better Retirement has been launched as a retirement planning service, centered around offering equity release advice.
It says it is the first adviser firm specialising in Equity Release that has been granted Chartered status by the CII and it is a member of the Society of Later Life Advisers.
Eadon says the equity release sector needs to move forward and should be concentrating on complete advice, not just sales.
He says: “We are concentrating on making equity release at the centre of the whole, holistic retirement planning arena. My background proves I am an advocate of professionalism and I think equity release has some way to go in that sense.”
Better Retirement says it will offer a fee-based service, and will rebate the commission earned from the providers, meaning some clients will pay nothing for the advice they receive.
Eadon says he wants to help bring equity release into the RDR sphere: “The regulators should have looked at this sector before the IFA sector when they began their RDR investigations because I really do believe the problems surrounding advice, qualifications and remuneration are more pronounced here.”